A/B Testing9 min read
A/B Testing for E-Commerce: Turn More Visitors Into Buyers
A practical guide to A/B testing on e-commerce platforms — from product pages to checkout flows, learn what to test and why.
Convertize Team·1/30/2025
Guides
CRO, A/B testing, and marketing automation guides
A/B Testing8 min read
How to Set A/B Testing Goals That Actually Drive Results
Most A/B tests fail because of poorly defined goals. Learn how to set clear hypotheses, choose the right metrics, and align tests with business outcomes.
Convertize Team·1/30/2025
A/B Testing8 min read
How A/B Testing Maximises the Value of Your Website Traffic
Stop spending more on traffic. Learn how A/B testing helps you extract maximum value from every visitor already on your site.
Convertize Team·1/30/2025
A/B Testing9 min read
How AI Is Revolutionising Website Personalisation
From recommendation engines to predictive analytics, discover how artificial intelligence is transforming the way websites adapt to individual visitors.
Convertize Team·1/30/2025
A/B Testing9 min read
The Hybrid Approach to A/B Testing Statistics: Beyond Frequentist vs Bayesian
Frequentist or Bayesian? The answer is both. Learn the hybrid statistical approach that gives you the best of both worlds for A/B testing.
Convertize Team·1/30/2025
Conversion Rate Optimization8 min read
4 Questions That Solve 80% of Your Conversion Problems
A simple diagnostic framework for conversion rate issues. Ask these four questions to find and fix the bottlenecks killing your conversions.
Convertize Team·1/30/2025
Conversion Rate Optimization9 min read
How to Improve Your Average E-Commerce Conversion Rate
Industry benchmarks, proven tactics, and a systematic framework for improving your e-commerce conversion rate from product page to checkout.
Convertize Team·1/30/2025
Conversion Rate Optimization8 min read
5 Ways to Optimise and Personalise Your Homepage for Higher Conversions
Your homepage is your digital storefront. Learn five proven strategies to optimise and personalise it for maximum conversion impact.
Convertize Team·1/30/2025
Conversion Rate Optimization8 min read
How Machine Learning Can Increase Your Website Conversion Rate
A practical guide to using machine learning for conversion optimisation — from user segmentation to predictive models, without needing a data science degree.
Convertize Team·1/30/2025
Conversion Rate Optimization8 min read
Pricing Page Tactics That Increase Sales: A Psychology-Driven Guide
Learn how anchoring, decoy pricing, and smart plan design can transform your pricing page into a conversion machine.
Convertize Team·1/30/2025
Conversion Rate Optimization8 min read
How User Experience Directly Impacts Your Conversion Rate
From page speed to form design, discover the specific UX factors that make or break your conversion rate — and how to fix them.
Convertize Team·1/30/2025
Neuromarketing8 min read
How Direct Assurance Uses Neuromarketing to Optimise Its Quote Process
A neuromarketing case study of Direct Assurance — analysing how AXA's online insurer applies psychological principles to its quote and signup funnel.
Convertize Team·1/30/2025
Neuromarketing8 min read
How Hello Bank Uses Neuromarketing to Optimise Its Signup Funnel
A neuromarketing case study of Hello Bank — analysing how BNP Paribas's digital bank applies psychological principles to convert mobile-first customers.
Convertize Team·1/30/2025
Neuromarketing9 min read
7 Neuroscience Principles That Boost Your Conversion Rate
From dopamine loops to the peak-end rule, discover seven neuroscience principles that explain why people buy — and how to apply them to your website.
Convertize Team·1/30/2025
Neuromarketing8 min read
What Is Nudge Marketing? The Science of Guiding Decisions Without Force
Explore nudge theory and how choice architecture, defaults, and framing can ethically guide your customers toward better decisions.
Convertize Team·1/30/2025
Neuromarketing8 min read
Processing Fluency: Why Simple Always Wins in Marketing
Discover how processing fluency — the ease of understanding information — shapes trust, preference, and conversion rates on your website.
Convertize Team·1/30/2025
Neuromarketing8 min read
Risk Compensation: Why Safety Nets Make Customers Bolder
Discover how the risk compensation effect explains why generous guarantees, free trials, and easy returns actually increase — not decrease — customer action.
Convertize Team·1/30/2025
Psychology & Persuasion9 min read
When Do We Experience Cognitive Biases? A Practical Guide for Marketers
Learn when and why cognitive biases activate during purchase decisions, and how to design experiences that work with human psychology.
Convertize Team·1/30/2025
Psychology & Persuasion8 min read
Take Business Advice From Psychologists, Not Economists
Why the rational consumer model fails, and how behavioural psychology offers better insights for business decisions and marketing strategy.
Convertize Team·1/30/2025
A/B Testing8 min read
Multivariate Testing: When A/B Testing Isn't Enough
Learn when and how to use multivariate testing to optimize multiple page elements simultaneously and discover winning combinations.
Convertize Team·1/26/2025
Conversion Rate Optimization7 min read
British Airways Conversion Rate Optimisation: Lessons from a Legendary Brand
Explore how British Airways optimizes their digital experience to increase conversions, featuring key CRO strategies and psychological principles.
Convertize Team·1/26/2025
Conversion Rate Optimization12 min read
What Is Conversion Rate Optimization? The Complete Guide to CRO
Learn what conversion rate optimization is, why it matters for your business, and how to implement a data-driven CRO strategy that increases revenue without increasing traffic.
Convertize Team·1/26/2025
Conversion Rate Optimization10 min read
How to Increase Online Sales: 12 Proven Strategies That Actually Work
Discover evidence-based tactics to boost your e-commerce conversions and grow online revenue using psychology and CRO best practices.
Convertize Team·1/26/2025
Conversion Rate Optimization6 min read
Optimise Your Search Form in Two Easy Steps: A Practical Guide
Learn how small changes to your website's search functionality can dramatically improve user experience and conversions.
Convertize Team·1/26/2025
Conversion Rate Optimization10 min read
How to Reduce Cart Abandonment: Proven Strategies That Actually Work
Discover why shoppers abandon their carts and learn practical strategies to recover lost sales. From optimizing checkout flow to psychological triggers, here's what really moves the needle.
Convertize Team·1/26/2025
Neuromarketing7 min read
Picture Superiority Effect: Why Images Outperform Text in Marketing
Learn how the picture superiority effect influences memory and persuasion, and how to leverage it for better conversions.
Convertize Team·1/26/2025
Neuromarketing7 min read
The Scarcity Effect: Why We Want What We Can't Have (And How to Use It Ethically)
Discover the psychology behind scarcity, why limited availability makes products more desirable, and how to apply scarcity principles ethically in your marketing.
Convertize Team·1/26/2025
Psychology & Persuasion8 min read
Consumer Psychology Behind Persuasive Notifications: What Makes Them Work
Learn the psychological principles that make notifications effective, from social proof to urgency, and how to use them ethically.
Convertize Team·1/26/2025
Psychology & Persuasion9 min read
Intrinsic vs Extrinsic Motivation: Understanding What Really Drives Consumer Behavior
Explore the psychology behind intrinsic and extrinsic motivation, and discover how to design experiences that tap into both to boost conversions.
Convertize Team·1/26/2025
Psychology & Persuasion8 min read
Social Cognition: How We Process Social Information and Why It Matters for Marketing
Understand the psychological mechanisms of social cognition and how they influence consumer decision-making online.
Convertize Team·1/26/2025
Psychology & Persuasion7 min read
The Birthday Paradox: What Probability Theory Teaches Us About Conversion
Discover how the famous birthday paradox reveals counterintuitive truths about probability and what it means for your marketing strategy.
Convertize Team·1/26/2025
A/B Testing12 min read
AI in Business and Marketing: What Actually Works in 2025
Move beyond the hype. Discover practical AI applications that are transforming marketing, customer experience, and business operations today.
Convertize Team·1/25/2025
A/B Testing14 min read
Automated A/B Testing: From Manual Experiments to Continuous Optimization
Discover how automated A/B testing and multi-armed bandit algorithms are transforming conversion optimization. Learn when to use autopilot testing versus traditional methods.
Convertize Team·1/25/2025
A/B Testing12 min read
Voice Search and Conversion Optimization: What Businesses Must Know in 2025
Voice search has fundamentally changed how users discover and interact with businesses online. Learn how to optimize your conversion strategy for the voice-first era.
Convertize Team·1/25/2025
Neuromarketing7 min read
Contextual Neuromarketing: A New Approach to Conversion Optimization
Discover how contextual neuromarketing combines behavioral science with real-time personalization to boost conversions without manipulation.
Convertize Team·1/25/2025
Neuromarketing9 min read
How Travel Websites Can Transform Their Business Through Accurate Persuasive Messaging
Discover how travel websites can boost conversions ethically by replacing dark patterns with honest, psychologically-informed messaging that builds trust.
Convertize Team·1/25/2025
Neuromarketing8 min read
The Need for Certainty: Why Your Brain Craves Predictability (And How Marketers Can Use It)
Explore why humans are hardwired to seek certainty, how uncertainty triggers anxiety, and how smart marketers balance both to drive conversions.
Convertize Team·1/25/2025
Neuromarketing8 min read
Which Neuromarketing Principle Predicts Success for Amazon's Go Store?
Discover how the 'Pain of Paying' principle explains why Amazon Go's cashierless concept drives higher spending and customer satisfaction.
Convertize Team·1/25/2025
Conversion Rate Optimization10 min read
Game of Thrones Lessons for Conversion Rate Optimization
What Westeros can teach us about winning the battle for conversions. Strategic insights from the Seven Kingdoms applied to CRO.
Convertize Team·1/20/2025
Neuromarketing10 min read
The Pain of Paying: Why We Hate Spending Money (And How to Reduce It)
Discover the neuroscience behind why paying feels painful and learn proven techniques to reduce friction in your checkout process.
Convertize Team·1/20/2025
Neuromarketing11 min read
Nudge Marketing: How Smart Notifications Drive Conversions
Learn how to use behavioral nudges and strategic notifications to guide users toward conversion without being pushy.
Convertize Team·1/19/2025
Neuromarketing12 min read
6 Website Optimization Tactics Based on Neuroscience Principles
Apply brain science to your website design with these six evidence-based optimization tactics that boost conversions.
Convertize Team·1/18/2025
Psychology & Persuasion15 min read
100+ Persuasive Techniques for SaaS: The Ultimate Guide
Master the psychology of persuasion to boost your SaaS conversions with over 100 proven techniques.
Convertize Team·1/15/2025
Psychology & Persuasion12 min read
Psychology and Conversion Optimization: A Complete Guide
Learn how to apply psychology principles to optimize your conversion rates and persuade visitors to take action.
Convertize Team·1/15/2025
Psychology & Persuasion11 min read
The Paradox of Choice: How Reducing Options Can Increase E-commerce Conversions
Learn why offering fewer choices often leads to more sales, and how to apply the paradox of choice to your e-commerce strategy.
Convertize Team·1/14/2025
Psychology & Persuasion25 min read
71 Cognitive Biases for Conversion Optimization
Complete list of cognitive biases you can use to improve your conversion rates, with practical examples for each.
Convertize Team·1/13/2025
A/B Testing10 min read
How Much Monthly Traffic Do You Need for A/B Testing?
Learn the minimum traffic requirements for statistically significant A/B tests and how to optimize testing with lower traffic.
Convertize Team·1/12/2025
Neuromarketing9 min read
How Airbnb Uses Neuromarketing in Its Signup Form
Detailed analysis of the neuromarketing techniques Airbnb uses to optimize its signup process and maximize conversions.
Convertize Team·1/11/2025
Conversion Rate Optimization8 min read
Add to Cart Button Color: What Works Best for Conversions?
Discover which add to cart button colors drive the most conversions based on industry research.
Convertize Team·1/10/2025
A/B Testing12 min read
A/B Testing Sample Size: How to Calculate What You Need
Master the art of calculating sample sizes for A/B tests. Learn the formulas, use practical examples, and avoid common pitfalls.
Convertize Team·1/8/2025
A/B Testing9 min read
Where to Start with A/B Tests: A Practical Guide for Beginners
Not sure where to begin with A/B testing? This guide walks you through prioritizing tests, setting up your first experiment, and avoiding beginner mistakes.
Convertize Team·1/6/2025
Neuromarketing10 min read
How Your Favourite Restaurant Uses Neuromarketing to Influence What You Order
Discover the psychology behind menu design, pricing tricks, and sensory cues that restaurants use to guide your ordering decisions.
Convertize Team·1/4/2025