CRO, A/B testing, and marketing automation guides
Explore why humans are hardwired to seek certainty, how uncertainty triggers anxiety, and how smart marketers balance both to drive conversions.
What Westeros can teach us about winning the battle for conversions. Strategic insights from the Seven Kingdoms applied to CRO.
Discover the neuroscience behind why paying feels painful and learn proven techniques to reduce friction in your checkout process.
Learn how to use behavioral nudges and strategic notifications to guide users toward conversion without being pushy.
Apply brain science to your website design with these six evidence-based optimization tactics that boost conversions.
Master the psychology of persuasion to boost your SaaS conversions with over 100 proven techniques.
Learn how to apply psychology principles to optimize your conversion rates and persuade visitors to take action.
Learn why offering fewer choices often leads to more sales, and how to apply the paradox of choice to your e-commerce strategy.
Complete list of cognitive biases you can use to improve your conversion rates, with practical examples for each.
Learn the minimum traffic requirements for statistically significant A/B tests and how to optimize testing with lower traffic.
Detailed analysis of the neuromarketing techniques Airbnb uses to optimize its signup process and maximize conversions.
Discover which add to cart button colors drive the most conversions based on industry research.
Master the art of calculating sample sizes for A/B tests. Learn the formulas, use practical examples, and avoid common pitfalls.
Not sure where to begin with A/B testing? This guide walks you through prioritizing tests, setting up your first experiment, and avoiding beginner mistakes.
Discover the psychology behind menu design, pricing tricks, and sensory cues that restaurants use to guide your ordering decisions.
