Reading Time: 4 minutes

Finding it hard to choose between Optimizely, VWO, Maxymiser, Google Optimize or an alternative platform for your website optimisation?

Below you can find a complete overview of A/B testing software and optimisation platforms, including multivariate testing tools and split-testing platforms. You can easily compare features and decide which is the best optimisation software for your business.

23 A/B Testing Tools to help Optimise Conversions

23 A/B Testing Tools to help Optimise Conversions

Click here to download a PDF copy of this article Save to read later or share with a colleague.

  set-up fee ongoing fees
technology compatibility

a/b or mvt?

type of mvt

can multiple goals be set ?

can traffic be segmented ?

has a platform for creating webpages
customer support by phone Neuromarketing Tactics

self service or full service

23 A/B Testing Tools to help Optimise Conversions
Convertize
Free $29-$289/month
Client-side
A/B N/A           Both

23 A/B Testing Tools to help Optimise Conversions
AB Tasty
Free Trial From £199
Client-side
Both Full factorial           Both

23 A/B Testing Tools to help Optimise Conversions
Accenture Omni-Channel Testing Platform
~$33,000 $160,000-
$320,000

Client-side
Both Several

(see details)
       

(see details)
  Both

23 A/B Testing Tools to help Optimise Conversions
Adobe Target
Contact Adobe Usually a four-figure monthly fee
Server-side
Both Taguchi  

(see details)
        Both

23 A/B Testing Tools to help Optimise Conversions
OpenText Optimost
Contact OpenText Usually a four-figure monthly fee
Client-side
Both Optimal design           Both

23 A/B Testing Tools to help Optimise Conversions
ClickThroo
None $195-$1195 /month
Server-side
A/B N/A           Both

23 A/B Testing Tools to help Optimise Conversions
Conductrics
Contact Conductrics for details. Monthly fee
(Contact Conductrics for details.)

Client and Server-side
Both Full factorial

(see details)
 

(see details)
        Self service

23 A/B Testing Tools to help Optimise Conversions
Convert
None From $499 per month
Client-side
Both Full and fractional factorial           Both

23 A/B Testing Tools to help Optimise Conversions
CRE Engine
Contact CRE Contact CRE
Server-side
A/B N/A           Full service

23 A/B Testing Tools to help Optimise Conversions
GetSmartContent
None From $500 per month
Client-side
A/B N/A           Both

23 A/B Testing Tools to help Optimise Conversions
Google Optimize 360
None None
Client-side
A/B N/A        

(see details)
  Both

(see details)

23 A/B Testing Tools to help Optimise Conversions
HiConversion
Contact HiConversion Contact HiConversion
Client-side
Both Proprietary adaptive fractional factorial           Both

23 A/B Testing Tools to help Optimise Conversions
Kameleoon
None Flat monthly fee (contact Kameleoon)
Client-side
Both Full factorial           Both

23 A/B Testing Tools to help Optimise Conversions
Marketizator (now Omniconvert)
None From $38/month
Client-side
Both Full factorial           Self service

23 A/B Testing Tools to help Optimise Conversions
Oracle Maxymiser
None Usually a four-figure monthly fee
Client-side
Both Several

(see details)
          Both

23 A/B Testing Tools to help Optimise Conversions
Monetate
Contact Monetate Flat monthly fee based on previous 12 months’ traffic
Client-side
Both Several

(see details)
          Both

23 A/B Testing Tools to help Optimise Conversions
Optimizely
Free Flat monthly fee (contact Optimizely for details)
Client-side
Both Full factorial           Self service

23 A/B Testing Tools to help Optimise Conversions
SiteSpect

See details

See details

Proxy server method
Both Full and fractional factorial.           Both

23 A/B Testing Tools to help Optimise Conversions
SiteTuners
None $1k-$2.5k per test
Client-side
Both Proprietary non
-parametric technology
 

(see details)
        Both

23 A/B Testing Tools to help Optimise Conversions
Unbounce
Free $49-$499/month
Server-side
A/B N/A           Self service

23 A/B Testing Tools to help Optimise Conversions
VWO
None $49-$999
/month

Client-side
Both Full factorial           Self service

23 A/B Testing Tools to help Optimise Conversions
Webtrekk
None Usually a four-figure monthly fee
Client and Server-side
Both Full factorial

(see details)
 
(unlimited)
        Both

23 A/B Testing Tools to help Optimise Conversions
Webtrends
Contact Webtrends Usually a four-figure monthly fee
Client-side
Both
(see details)

Several

 

 
      Both
23 A/B Testing Tools to help Optimise Conversions

by Benjamin Ligier

Benjamin is CRO Expert at Convertize, based in London. Passionate about design and webmarketing, he started out working in email marketing and then specialised in Conversion Rate Optimisation (CRO).