Finding it hard to choose between Optimizely, VWO, Maxymiser, Google Optimize or an alternative platform for your website optimisation?

Below you can find a complete overview of A/B testing software and optimisation platforms, including multivariate testing tools and split-testing platforms. You can easily compare features and decide which is the best optimisation software for your business.

23 A/B Testing Tools to help Optimise Conversions in 2017

23 A/B Testing Tools to help Optimise Conversions in 2017

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  set-up fee ongoing fees
technology compatibility

a/b or mvt?

type of mvt

can multiple goals be set ?

can traffic be segmented ?

has a platform for creating webpages
customer support by phone Neuromarketing Tactics

self service or full service

23 A/B Testing Tools to help Optimise Conversions in 2017
Convertize
Free $9-$559/month
Client-side
A/B N/A           Both

23 A/B Testing Tools to help Optimise Conversions in 2017
AB Tasty
Free Trial From £199
Client-side
Both Full factorial           Both

23 A/B Testing Tools to help Optimise Conversions in 2017
Accenture Omni-Channel Testing Platform
~$33,000 $160,000-
$320,000

Client-side
Both Several

(see details)
       

(see details)
  Both

23 A/B Testing Tools to help Optimise Conversions in 2017
Adobe Target
Contact Adobe Usually a four-figure monthly fee
Server-side
Both Taguchi  

(see details)
        Both

23 A/B Testing Tools to help Optimise Conversions in 2017
OpenText Optimost
Contact OpenText Usually a four-figure monthly fee
Client-side
Both Optimal design           Both

23 A/B Testing Tools to help Optimise Conversions in 2017
ClickThroo
None $195-$1195 /month
Server-side
A/B N/A           Both

23 A/B Testing Tools to help Optimise Conversions in 2017
Conductrics
Contact Conductrics for details. Monthly fee
(Contact Conductrics for details.)

Client and Server-side
Both Full factorial

(see details)
 

(see details)
        Self service

23 A/B Testing Tools to help Optimise Conversions in 2017
Convert
None From $499 per month
Client-side
Both Full and fractional factorial           Both

23 A/B Testing Tools to help Optimise Conversions in 2017
CRE Engine
Contact CRE Contact CRE
Server-side
A/B N/A           Full service

23 A/B Testing Tools to help Optimise Conversions in 2017
GetSmartContent
None From $500 per month
Client-side
A/B N/A           Both

23 A/B Testing Tools to help Optimise Conversions in 2017
Google Optimize 360
None None
Client-side
A/B N/A        

(see details)
  Both

(see details)

23 A/B Testing Tools to help Optimise Conversions in 2017
HiConversion
Contact HiConversion Contact HiConversion
Client-side
Both Proprietary adaptive fractional factorial           Both

23 A/B Testing Tools to help Optimise Conversions in 2017
Kameleoon
None Flat monthly fee (contact Kameleoon)
Client-side
Both Full factorial           Both

23 A/B Testing Tools to help Optimise Conversions in 2017
Marketizator (now Omniconvert)
None From $38/month
Client-side
Both Full factorial           Self service

23 A/B Testing Tools to help Optimise Conversions in 2017
Oracle Maxymiser
None Usually a four-figure monthly fee
Client-side
Both Several

(see details)
          Both

23 A/B Testing Tools to help Optimise Conversions in 2017
Monetate
Contact Monetate Flat monthly fee based on previous 12 months’ traffic
Client-side
Both Several

(see details)
          Both

23 A/B Testing Tools to help Optimise Conversions in 2017
Optimizely
Free Flat monthly fee (contact Optimizely for details)
Client-side
Both Full factorial           Self service

23 A/B Testing Tools to help Optimise Conversions in 2017
SiteSpect

See details

See details

Proxy server method
Both Full and fractional factorial.           Both

23 A/B Testing Tools to help Optimise Conversions in 2017
SiteTuners
None $1k-$2.5k per test
Client-side
Both Proprietary non
-parametric technology
 

(see details)
        Both

23 A/B Testing Tools to help Optimise Conversions in 2017
Unbounce
Free $49-$499/month
Server-side
A/B N/A           Self service

23 A/B Testing Tools to help Optimise Conversions in 2017
VWO
None $49-$999
/month

Client-side
Both Full factorial           Self service

23 A/B Testing Tools to help Optimise Conversions in 2017
Webtrekk
None Usually a four-figure monthly fee
Client and Server-side
Both Full factorial

(see details)
 
(unlimited)
        Both

23 A/B Testing Tools to help Optimise Conversions in 2017
Webtrends
Contact Webtrends Usually a four-figure monthly fee
Client-side
Both
(see details)

Several

 

 
      Both

23 A/B Testing Tools to help Optimise Conversions in 2017

23 A/B Testing Tools to help Optimise Conversions in 2017

Click here to download a PDF copy of this article Save to read later or share with a colleague.

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