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What is the Fear of Missing Out (FOMO)?
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Fear of Missing Out is the apprehension that others might be doing something interesting from which one is absent or the fear of having made the wrong decision and therefore missed out on a different, perhaps better, alternative. This fear of possible regret leads to a desire to stay continually connected with what others are doing, to feel that you are always in-the-know or “in touch”.

FOMO has several consequences on individuals’ behaviour: it can lead to saying yes to everything in order not to miss out on anything or, on the contrary, to having a hard time making any plans or decisions because we’re always worried something better might come along. In both cases, it can trigger negative emotions such as boredom, loneliness and frustration as it leads us to only see things in terms of “missed opportunities” rather than making the most of those things we do experience.

 

Benjamin Ligier

by Benjamin Ligier

Benjamin is CRO Expert at Convertize, based in London. Passionate about design and webmarketing, he started out working in email marketing and then specialised in Conversion Rate Optimisation (CRO).