Reading Time: 1 minute
What is Autonomy Bias?
Rate this post

Autonomy bias is part of the Self-determination theory, studied by prominent Psychologists Deci and Ryan, which explores the degree to which an individual’s behaviour is self-motivated.

Autonomy bias is our universal and innate need to be agents of our own lives. We have a desire to make our own choices and to have the ability to implement these choices by our own free will. A high level of perceived autonomy comes with feelings of certainty, reduced stress and a high level of ‘intrinsic motivation’ whereas restrictions on our autonomy can lead to dissatisfaction and an unwillingness to comply.

 

Benjamin Ligier

by Benjamin Ligier

Benjamin is CRO Expert at Convertize, based in London. Passionate about design and webmarketing, he started out working in email marketing and then specialised in Conversion Rate Optimisation (CRO).