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Attention Ratio is a cognitive bias that demonstrates the way in which people are more likely to follow through on an action if their focus is concentrated and their attention is not split between lots of different elements. This is because having too much choice, information or visual stimuli overwhelms the human brain and can lead to indecision and distraction.

This is especially applicable to the Internet as we are bombarded with information, links and contrasting visuals all the time, which can lead to a lack of ability to focus, follow through on our intended course of action or complete even simple tasks.

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