The Von Restorff Effect describes our tendency to remember things that stand out or, in other words, that we are more likely to remember the unusual. This principle can be applied to all manner of things: words, products, images, communication messages, an unexpected happening during a course of standard events, etc.

This effect manifests itself due to the contrast evoked between one element and the others which causes our brains to wake up and pay more attention, meaning that this different element will not only be noticed in the present moment but stick in our brains for longer.

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