Visual Depiction Effect describes the way in which people are more inclined to buy a product when it is shown in a way which helps them to visualise themselves using it.

It can be effective to display a product being used by someone, without its packaging, or accompanied by a utensil or tool that we might use in real life when using said product (such as showing a spoon with a yoghurt), etc. Advertising a product using these tactics helps to reduce the mental effort required on the part of your customer in order to connect with the product and imagine it as part of their lives.

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