The Visual Cueing principle show that our brains form the majority of the images we “see” and like to be given direction about what to focus on so using visual cues, like arrows, help to draw attention towards certain elements.

There are many common visual cues that we have trained our brains to take notice of and are particularly susceptible to. Arrows are one such visual cue that are used for anything from lighting the way to an emergency exit to telling you in which order infographics are meant to be read or a form should be filled out. They are synonymous with movement and progress so are particularly effective to not only draw attention to something but also encourage people to continue on a certain path.

Convertize offers over 250 neuromarketing tactics which can be applied easily to your website in order to maximise your conversions.