In this case study we show you two effective ways to increase your product page conversions using the example of Ebay. You will also see how quick and easy it is to implement them to your own website using Convertize.

Tactic 7: Choose a contrasting button colour and size for your Call-to-Action

Ensure your CTA button stands out and draws your users’ attention. This will increase the likelihood that they click on it and convert.

How eBay could improve their product page's clarity

Editor (Tactic 7): With Convertize it takes just a few seconds to change the background colour of an element. Simply click on the element and select the background option to make your desired change.

How eBay could improve their product page's clarity

Tactic 289: Avoid trapping negative space in the composition

How eBay could improve their product page's clarity

Editor (Tactic 289): In this case, the video review is moved next to the images of the product by simply clicking on the element and adjusting its position.

How eBay could improve their product page's clarity

Updated version: The main CTA colour was changed to green to differentiate it from the rest. The red colour was removed and less aggressive colours were applied (green for the number of similar product sold, and orange for the number of people looking at the same page now). The sentence was modified from “69 watching” to “69 people are looking at this product now” to make it more clear and emphasise the sense of urgency. The video was moved next to the images of the product to avoid empty space and improve processing fluency.

How eBay could improve their product page's clarity