In this case study we show you three effective product page optimisation tactics from the Convertize persuasion tactic library and how easy it is to implement them to a website using the Convertize SmartEditor.

Tactic 61: Product name should be descriptive and unique

Choosing a unique and descriptive product name helps avoid confusing your users and also offers SEO benefits.

Increase your sales by making your products look more attractive

Editor (Tactic 61): The names of the products are modified to be more descriptive and precise.

Increase your sales by making your products look more attractive

Tactic 284: Show your product being used in several ways in your photos

Help your customers visualise using your product by showing images of it being used in various ways.

Increase your sales by making your products look more attractive

Tactic 136: Use attractive models (when appropriate)

Add credibility to your product by showing it being modelled.

Increase your sales by making your products look more attractive

Editor (Tactics 284 & 136): It’s easy to replace the existing images with new improved versions. The images are simply linked to their URLs and directly applied on the page.

Increase your sales by making your products look more attractive

Updated version: The titles of the products have also been modified to be more descriptive and the images changed to show how the product is being used with attractive models.

Increase your sales by making your products look more attractive