Pancake Theory and Native Advertising:
How to make your native advertising campaigns profitable using Ligatus, Outbrain and Taboola.

Inspired by Pancake Theory, we created T.U.B.E, a fully optimised process for native advertising.

T.U.B.E 4 letters which means : Time User segments Behaviour Experiment

  • T: Time – Sending the right message at the right time.
  • U: User Segments – Segment your traffic according to the offer.
  • B: Behaviour – Measure and analyse the behaviours.
  • E: Experiment – Test new variations continuously.

The Pancake Theory [Native Advertising]

 

 

The Pancake Theory [Native Advertising]

The Pancake Theory [Native Advertising]

Click here to download a PDF copy of this article Save to read later or share with a colleague.

The Pancake Theory [Native Advertising] The Pancake Theory [Native Advertising]

 

The Pancake Theory [Native Advertising] The Pancake Theory [Native Advertising] The Pancake Theory [Native Advertising] The Pancake Theory [Native Advertising] The Pancake Theory [Native Advertising] The Pancake Theory [Native Advertising] The Pancake Theory [Native Advertising] The Pancake Theory [Native Advertising] The Pancake Theory [Native Advertising] The Pancake Theory [Native Advertising]

Smart Persuasion starts here!

Convertize.io offers Behavioral Messaging, Personalisation, A/B Testing & Optimization for eCommerce, Travel and Saas websites

TRY FOR FREE