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Welcome to another post of our “Online Persuasion Insiders” series!

The summer sales have started and my girlfriend casually mentioned a black swimming costume she liked that was on sale on Net-à-Porter so I decided to take a look.

As a Conversion Optimisation Consultant, I can’t help but take note of both the positive aspects of their site – and also the areas for improvement. 

Join me on my user journey as I take note of both the positives and the areas for improvement on their site and discover neuroscience principles at work, 18 mistakes to correct and 5 suggestions for optimisation.

9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates

9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates

9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates

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9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates

 

9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates

Thank you for reading!

 
 
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates

by Benjamin Ligier

Benjamin is CRO Expert at Convertize, based in London. Passionate about design and webmarketing, he started out working in email marketing and then specialised in Conversion Rate Optimisation (CRO).