Welcome to another post of our “Online Persuasion Insiders” series!

The summer sales have started and my girlfriend casually mentioned a black swimming costume she liked that was on sale on Net-à-Porter so I decided to take a look.

As a Conversion Optimisation Consultant, I can’t help but take note of both the positive aspects of their site – and also the areas for improvement. 

Join me on my user journey as I take note of both the positives and the areas for improvement on their site and discover neuroscience principles at work, 18 mistakes to correct and 5 suggestions for optimisation.

9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates

9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates

9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates

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9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates

 

9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates

Thank you for reading!

 
 

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