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Welcome to the latest publication of our “Online Persuasion Insiders” series!

As a Conversion Optimisation Consultant, I can’t help but take note of how each website I visit optimises its conversions. Recently, I found myself in the market for a new desk lamp and, naturally, I ended up at the homepage of the Swedish giant IKEA.

Join me on my user journey as I take note of both the positives and the areas for improvement on their site and discover neuroscience principles at work, 17 mistakes to correct and 9 suggestions for optimisation.

9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates

9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates

9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates

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9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates

 

9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates 9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates

 
9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates

by Benjamin Ligier

Benjamin is CRO Expert at Convertize, based in London. Passionate about design and webmarketing, he started out working in email marketing and then specialised in Conversion Rate Optimisation (CRO).