Information bias is the tendency we have to believe that the more information that can be acquired in order to make a decision, the better that decision will be, even if that extra information might be irrelevant.

Indeed, we seek out information even when it cannot directly affect our actions or decisions as we simply feel as though we need all information available in order to make a good decision.

Smart Persuasion starts here!

Convertize.io offers Behavioral Messaging, Personalisation, A/B Testing & Optimization for eCommerce, Travel and Saas websites

TRY FOR FREE