In this case study we show you how easy it is to implement a pricing page improvement that is proven to increase sales, using Spotify as an example.

Tactic 26: Use a higher pricing plan as a decoy

The use of a higher pricing plan emphasises the comparative value of your other plans and is proven to increase sales.

How Spotify could increase sales on its pricing page

Editor (Tactic 26): The simplest way to add a third plan is to just copy and paste the HTML code of the other plan already on the page. The copy is then easily edited directly in the HTML code. This part of the code is accessible under Advanced Options when you click on the element that is to be modified.

How Spotify could increase sales on its pricing page

Updated version: The third plan has been added to persuade the user that the middle plan is comparatively better value. This middle plan is also highlighted to draw the user’s eye to it.

How Spotify could increase sales on its pricing page