How Convertize could improve Spotify’s pricing page
Convertize tactic used:
Tactic 26 – Use a higher pricing plan as a decoy
Tactic 26: Use a higher pricing plan to emphasise the comparative value of your other plans.
Editor (Tactic 26): The simplest way to add a third plan is to just copy and paste the HTML code of the other plan already on the page. The copy is then easily edited directly in the HTML code. This part of the code is accessible under Advanced Options when you click on the element that is to be modified.
Updated version: The third plan has been added to persuade the user that the middle plan is comparatively better value. This middle plan is also highlighted to draw the user’s eye to it.