Website: Sports Direct

Scenario tactics used:

Tactic 61 – Product name should be descriptive and unique

Tactic 284 – Show your product being used in several ways in your photos

Tactic 136 – Use attractive models (when appropriate)

Original:

How Scenario could improve Sports Direct’s category page

Tactic 61: Choosing a unique and descriptive product name helps avoid confusing your users and also offers SEO benefits.

How Scenario could improve Sports Direct’s category page

Editor (Tactic 61): The names of the products are modified to be more descriptive and precise.

How Scenario could improve Sports Direct’s category page

Tactic 284: Help your customer’s visualise using your product by showing images of it being used in various ways.

How Scenario could improve Sports Direct’s category page

Tactic 136: Add credibility to your product by showing it being modelled.

How Scenario could improve Sports Direct’s category page

Editor (Tactics 284 & 136): It’s easy to replace the existing images with new improved versions. The images are simply linked to their URLs and directly applied on the page.

How Scenario could improve Sports Direct’s category page

Updated version: The titles of the products have also been modified to be more descriptive and the images changed to show how the product is being used with attractive models.

How Scenario could improve Sports Direct’s category page