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Website: Sports Direct

Convertize tactics used:

Tactic 61 – Product name should be descriptive and unique

Tactic 284 – Show your product being used in several ways in your photos

Tactic 136 – Use attractive models (when appropriate)

Original:

Tactic 61: Choosing a unique and descriptive product name helps avoid confusing your users and also offers SEO benefits.

Editor (Tactic 61): The names of the products are modified to be more descriptive and precise.

Tactic 284: Help your customer’s visualise using your product by showing images of it being used in various ways.

Tactic 136: Add credibility to your product by showing it being modelled.

Editor (Tactics 284 & 136): It’s easy to replace the existing images with new improved versions. The images are simply linked to their URLs and directly applied on the page.

Updated version: The titles of the products have also been modified to be more descriptive and the images changed to show how the product is being used with attractive models.