How Convertize could improve Skype’s homepage
Convertize tactic used:
Tactic 10 – Add testimonials to your homepage
Tactic 10: Offering Social Proof is a powerful way of persuading people to buy your products or use your services.
Editor (Tactic 10): There are two ways of adding an element to the page – you can either add text or images. In this case, text was added in the predefined empty space to add the testimonials.
Updated version: Here you can see the testimonials that have been added, offering powerful social proof.