Website: Ebay

Scenario tactics used:

Tactic 7 – Choose a contrasting button colour and size for your Call-to-Action

Tactic 289 – Avoid trapping negative space in the composition

Original:How Scenario could improve Ebay's product page

Tactic 7: Ensure your CTA button stands out and draws your users’ attention. This will increase the likelihood that they click on it and convert.

How Scenario could improve Ebay's product page

Editor (Tactic 7): With Scenario it takes just a few seconds to change the background colour of an element. Simply click on the element and select the background option to make your desired change.

How Scenario could improve Ebay's product page

Tactic 289:

How Scenario could improve Ebay's product page

Editor (Tactic 289): In this case, the video review is moved next to the images of the product by simply clicking on the element and adjusting its position.

How Scenario could improve Ebay's product page

Updated version: The main CTA colour was changed to green to differentiate it from the rest. The red colour was removed and less aggressive colours were applied (green for the number of similar product sold, and orange for the number of people looking at the same page now). The sentence was modified from “69 watching” to “69 people are looking at this product now” to make it more clear and emphasise the sense of urgency. The video was moved next to the images of the product to avoid empty space and improve processing fluency.

How Scenario could improve Ebay's product page