Website: Booking.com

Scenario tactic used: Tactic 147 – Increase the amount of white space

Original: There is a lot of content on this page which means the user is likely to be distracted from continuing to the main goal – in this case the search form.

How Scenario could improve Booking.com's homepage

Tactic: Make it easier for users to process information by cutting down on clutter and showing relevant content only in a clear way.

How Scenario could improve Booking.com's homepage

Editor: You can modify the size of elements in the editor room by clicking on the element and choosing what width and height it need to be.

How Scenario could improve Booking.com's homepage

Updated version: The final version displays a wider search box and shows a reduced number of element to focus more on the main purpose of the page – the search form.

How Scenario could improve Booking.com's homepage

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