How Convertize could improve Booking.com’s homepage
Convertize tactic used: Tactic 147 – Increase the amount of white space
Original: There is a lot of content on this page which means the user is likely to be distracted from continuing to the main goal – in this case the search form.
Tactic: Make it easier for users to process information by cutting down on clutter and showing relevant content only in a clear way.
Editor: You can modify the size of elements in the editor room by clicking on the element and choosing what width and height it need to be.
Updated version: The final version displays a wider search box and shows a reduced number of element to focus more on the main purpose of the page – the search form.