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When chatting with a colleague about online shopping apps, he recommended I try Amazon Prime Now. This app boasts a one-hour delivery service for certain products; thus, I decided to make a purchase in order to test it out.
As a Conversion Optimisation Consultant, I can’t help but take note of some of the app’s great features – but there were also some areas for improvement…
Join me on my user journey and discover some of the most revenant neuroscience principles applied to the app.
How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

How Does Prime NOW Optimise Its Conversions

by Benjamin Ligier

Benjamin is CRO Expert at Convertize, based in London. Passionate about design and webmarketing, he started out working in email marketing and then specialised in Conversion Rate Optimisation (CRO).