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Time for me to update my wardrobe! I might sound lazy but I prefer to shop online so I don’t have to spend time in busy stores. After having looked on different websites, zalando.co.uk caught my attention and convinced me to buy a pair of jeans there.

As a Conversion Optimisation Consultant, I couldn’t help but take note of some of their product page’s great features – but there are also some areas for improvement…

Join me on my user journey and discover some of the Tactics applied to this website.

How could Zalando optimise its conversions? How could Zalando optimise its conversions? How could Zalando optimise its conversions? How could Zalando optimise its conversions? How could Zalando optimise its conversions? How could Zalando optimise its conversions? How could Zalando optimise its conversions? How could Zalando optimise its conversions? How could Zalando optimise its conversions? How could Zalando optimise its conversions? How could Zalando optimise its conversions? How could Zalando optimise its conversions? How could Zalando optimise its conversions? How could Zalando optimise its conversions? How could Zalando optimise its conversions? How could Zalando optimise its conversions?

How could Zalando optimise its conversions?

by Benjamin Ligier

Benjamin is CRO Expert at Convertize, based in London. Passionate about design and webmarketing, he started out working in email marketing and then specialised in Conversion Rate Optimisation (CRO).

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