Social Proof: Make your website more trustworthy by adding testimonials
A Convertize case study with Skype
In this case study we will show how easy it is to add social proof to your homepage, using the example of the current Skype homepage.
Tactic 10: Add testimonials to your homepage
Offering Social Proof is a powerful way of persuading people to buy your products or use your services.
Editor (Tactic 10): There are two ways of adding an element to the page – you can either add text or images. In this case, text was added in the predefined empty space to add the testimonials.
Updated version: Here you can see the testimonials that have been added, offering powerful social proof.
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