In this case study we will show how easy it is to add social proof to your homepage, using the example of the current Skype homepage.

Tactic 10: Add testimonials to your homepage

Offering Social Proof is a powerful way of persuading people to buy your products or use your services.

Social Proof: Make your website more trustworthy by adding testimonials

Editor (Tactic 10): There are two ways of adding an element to the page – you can either add text or images. In this case, text was added in the predefined empty space to add the testimonials.

Social Proof: Make your website more trustworthy by adding testimonials

Updated version: Here you can see the testimonials that have been added, offering powerful social proof.

Social Proof: Make your website more trustworthy by adding testimonials