A/B Testing Tips & Examples
Everything is about data these days, we live in the era of Dataism. CEOs and Marketing Directors want to make data-driven decisions, they want to have evidence that it works. In the online marketing world, one of the most common method is A/B Testing.
What is A/B Testing?
A/B Testing (also known as split testing) is a randomized test that compares two versions of a webpage against each other. Version A is the currently used version (the control), while version B is the modified version (the treatment). The objective is to identify which page performs better. In online marketing, the use of AB Testing softwares is the best way to run AB tests.
Who is using A/B Testing?
A/B Testing is used by many online businesses to improve their website performances:
- e-commerce websites to improve their purchase funnel,
- Saas website to improve their home page content and sign-up process,
- Lead generation websites to improve their landing pages.
A/B Testing is also used by companies willing to redesign their website and test the effect of each change on their users.
In 2018 for example, British Airways has tested new versions of webpages over several months before releasing the new design.
AB Testing Tips & Examples
Keep reading to learn more about AB testing, we regularly post articles and examples to help you get the best results out of your AB tests.
The question that comes often is “Is AB Testing Possible With Under 100k Monthly Visitors?”. The main decision factor is the volume of traffic going to your website (or page), it is then important to calculate the AB Testing Sample Size before launching any AB test. We have created a simple model, divided in 4 […]
Every owner of an e-commerce store has one thing in common: we want better conversion rates. Even if we can achieve a 90% conversion rate, we will not be happy until we reach 95%. So every small detail is ripe for change—that includes Add to Cart button color. However, can a single change of color […]
Finding it hard to choose between Optimizely, VWO, Maxymiser, Google Optimize or an alternative platform for your website optimisation? Below you can find a complete overview of A/B testing software and optimisation platforms, including multivariate testing tools and split-testing platforms. You can easily compare features and decide which is the best optimisation software for your […]
Getting started is always the hardest part, especially with A/B testing. But don’t be disheartened — it really isn’t as bad as it first seems. The two most important things you need to consider are, what am I actually testing and why. Once you have answered these two questions, getting started will be easy as 1, 2, 3! […]
Are you happy with your current A/B test results? How can you be sure you’re testing the right things and making effective improvements that will impact your KPIs? While many A/B testing solutions offer a wide variety of features, in actual fact the best results only result from a small proportion of these. Not only […]
A/B testing has become widely used over the past 3 years; according to a recent study done by Econsultancy, 67% of businesses use A/B testing to optimise their conversion rates: However, 90% of A/B testers say that they’re unsatisfied with the results! Does that mean that A/B testing just doesn’t work? Yes…except for 10% of people using it! Of course, […]