Are your tests statistically sound?
Discover why taking a "hybrid approach" has made our experiments better than ever:
IntroductionWhy should I care about the statistics behind AB testing?
MethodsPut simply, what is your "hybrid approach"?
A/B Testing: the statistical basisStatistics 101 - how exactly does an A/B testing platform deliver reliable results?
Applications in A/B TestingA detailed technical explanation: Bernoulli distributions, the Central Limit Theorem, and Welch's t-test
ConclusionHow can this approach take my testing to the next level?